From February to May, 2021 we ran the Photography Walking Club – where we encouraged our communities to focus on a fun goal, whilst continuing to be healthy and active during the pandemic.
The club had been launched off the back of our successful winter 2020 campaign, 30 Minutes for 30 Days, where participants had to walk for half-an-hour, five days a week.
And it experienced great levels of participation, with some stunning photos of nature being taken by our amateur photographers. So how did it work?
Essentially, the club piggybacked people’s regular, weekly walks by encouraging them to take photos with their mobile phones, too.
The photos could be of anything: wildlife, plants, a beautiful panorama, a fun selfie, the weather – it was up to them. However, for the final four weeks we introduced different themes to focus on, including wildlife, water, and Springtime.
Then on the following Monday, we would put a post up on our Facebook account (Apna Virsa) asking participants to upload their photos. They could enter a maximum of five per week.
The best ones were initially chosen by our judges, and went into two semi-final online votes, with a final public vote deciding the top three.
Whilst we awarded shopping vouchers of up to £40 in value to the winners, there was also a special recognition prize, chosen by the judges themselves, for the photographer who showed consistent quality.